Paul emphasizes the superiority of Jesus Christ in his message to the Colossians by focusing on the social order of family. He explains that Godly family relationships reflect the nature of God and are given equality and dignity under Christ. Paul highlights how sinful desires for superiority and control distort God’s intended order, leading to selfish ambition. The hope of the Gospel is that Jesus used His superiority out of love for our salvation, not for selfish ambition.